This was brought to my attention by Bryan. A couple years ago BME ran a best brand design contest which he won. (Yes, I know it's not a contest). After working with Blair, they actually settled on a different design with equal amounts of personal meaning. The photo on the left is his leg cutting.
On the right is a photo that surfaced recently — I don't know if the artist stole it or it was the client, but I can't even begin to say how uncool that is. I'd have thought for something as intense as a cutting that the person would have enough respect for themselves to not try and steal someone else's soul!